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Objective

To introduce new Bird nest’s product line to the younger demographic in Myanmar market.

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Challenge

During Covid where essential goods are usually prioritised, how can we as a beauty centered product capture the heart of young adult.

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Insight

Young adult especially female tends to aspire on their idols and follow their health tips on digital.

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Execution

In order to attract young adults into the beauty categories, we combine technology and the power of influencers into action; creating AR filter with the influencers and the benefits of the new Birds Nest. Moreover, to add more spice to the filter, the influencers will be praising the users on their youthful looks encouraging them to preserve their youthfulness.

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Outcome

With the use of the mega influencers and the novelty of the technology, the awareness of the new product gain 200% with the 10% increase in sales in 3 weeks since the launch. Moreover there were increases in the customers in other age categories due to the understanding of product benefits.

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Result

• 1st AR filter for Oral Beauty Product in Myanmar

• 1500+ AR filter users in the first month

• 10% sales growth in the 3rd week of product launch

• No.1 sales position Bird nest Collagen brand in Myanmar