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Objective

To refresh the look and feel of Awba’s foliar product line. A total of 20 products will follow a strict packing design guideline to streamline consistency, best quality and best value.

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Challenge

With 80% of farmers finding difficulty in choosing identical designs, how do we create a packaging that speaks more than the product itself.

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Insight

We discovered that Farmers generally not only look at the content of the product but they also feel quality and how the packagings are innovative to identify the chosen one.

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Execution

To really understand the core problem and how we can implement the solution on the packaging, we decided to assemble a team consist of UX designers, product manager, community team, and strategist to conduct an on-ground field research in mid and lower Rural regions of Myanmar. The research lasted about 2 weeks where we were able to collect mass data on the local behaviors of the farmers and retailers and were able to craft the brand new package that is feature focus, good environmental impact that was able to shake the agricultural market in Myanmar.

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Outcome

The packaging was approved by 90% of the farmers we've interviewed where the most common comment on the design were "innovative", "secure" and "trendy". The packaging does not only reflect on the brand identity of Awba, and it also marked the beginning of the packaging that is more mindful to the environment, and more futuristic for the next generation farmers in Myanmar.

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Result

• 90% satisfaction rate for the new packaging from the farmers

• Remain No.1 best sellers on Foliar product line in Nationwide

• 40% decreases on the plastic wastage from Farming.