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Objective

To introduce Aquarius sports drink to the elder category

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Challenge

Elders have perception that sports drinks are only for young people.

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Insight

The idea of pursuing healthy lifestyle is age free, Replenishing for health has no age limits.

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Execution

To fight the stereotype of sports are only for young people, Aquarius Myanmar hosted free Zumba event available for every age at all the most famous public park in Yangon with the highest foot traffic. Not only that, influencers and famous gyms participated to teach the participants on importance of working out and frequent replenishing for a healthier body.

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outcome

The event attracted more than thousands of people in Yangon and became a mass hit in the sports drink categories. Moreover Aquarius Myanmar became the first sports drink brand to create a Zumba trend especially which the elderly began to understand the importance of workout and sports drink replenishment.

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result

• over 1500+ participants

• 65% of the participants are above 40 years old

• 20% sales of Aquarius increases in the 1st Quarter

• 1st Sports drink brand in Myanmar to host Zumba events